Sour Jacks Social
For Sour Jacks, I teamed up with Lippe Taylor’s digital team to build a first-of-its-kind infrastructure for the agency that cranks out social-first content quickly, at scale, and within budget, without sacrificing quality. Our target is the “cozy gamer,” so we created a mix of content with broad appeal, while also resonating deeply with gamers in an IYKYK way. As Creative Director, I led the overall direction but prioritized empowering my team–helping them tap into trending formats and develop original concepts. I worked closely with them to refine their social voice and idea creation, fostering a collaborative and fun environment while staying aligned with our strategy.

Art Director + Content Creative: Justine Sanborn
Copywriters + Content Creative: Isabella Bahm and Cece Jane
Director + Content Creator: Andy Koeger
Senior Digital Account Supervisor: Courtney Sweeney
EVP of Digital Experience: Jeremy Simon
SVP of Digital: Maggie Joseph