saucony🏃‍♀️ — apple xenos

SAUCONY
The Marathumb Challenge

Your thumb scrolls three marathons a year… Yeah, you heard that right.
So, we built an app to have you move your feet more than your feed.

P.S.: Writing app copy and leading UI is a Virgo’s sweet escape from the horrors of the day.
P.S.S.: This was shortlisted in Cannes Lions 2024

If you’re not willing to take on your thumb and do the challenge for yourself, scope the app below

I’ve got you if you need to humanize an app experience, from user behavior to copy ;)

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A taste of some of the content we made for it

Behold the amazing creatives who worked on this:

Group Creative Director: Jeff Beck

Creative Directors: Angelo Patrona / Liam Soren

ACDs: Dylan Lang / Apple Xenos

App Screen Animation: Kayla Matthews