one a day 1️⃣ — apple xenos

One A Day Social Playbook
How do you make one of the OG vitamin brands feel fresh again in a sea of hip vitamins on social? Here was our social playbook development that honored the science and credibility that One A Day brings to the category.

The overarching social approach

The cultural insight

The manifesto

The look and feel

Look and feel in action

The content pillars

PILLAR 1: SCIENCE SWAGGER
This pillar establishes who One A Day is and what it stands for. It declares One A Day has more of what matters and that practical, science-supported approach gives you the confidence in your choices so you can rise above fads and wellness noise.

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PILLAR 2: WHAT MATTERS 201
This pillar proves One A Day’s swagger isn’t just talk. It goes beyond the basics with education showing science can be the foundation of your wellness journey.

PILLAR 3: RELATABLE REALITY CHECKS
Here, One A Day will meet their audience where they are — in the real world, not inside a health and wellness bubble — to show One A Day understands the everyday wellness struggle.

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PILLAR 4: SCIENCE SELLS
One A Day’s workhorse pillar. This content completes the user journey from awareness to conversion by delivering compelling calls-to-action with both novel and hard-working creative.

ACD / Art Director: John Linitz
Designer: Karin Schwarz
Executive Creative Director: Dan West