Cetaphil
Game Time Glow
 

We found an insight that Taylor Swift attending football games created a nationwide spike in dads and daughters watching football together. So, we decided to create a new pre-game ritual for the Super Bowl this year…
Skincare for dads and daughters to do together.

THE FILM

Where other brands had a year to put together their Super Bowl ad, we brought this to life in a little over a week…
Then we made the internet cry 🥲

THE INFLUENCERS + SOCIAL

Activated influencers to spread our pre-game ritual. We made one of a kind kits that had prompts to teach dads and daughters about their respective interests–football and skincare.

THE RESULTS

3 billion impressions later and the world found out I was a closeted Swiftie. (STILL GETTING DATA AS WE SPEAK SO MORE TO COME WITH THESE EXCITING RESULTS <3)

WHEN THEY SAY IT TAKES A VILLAGE, it really does when you pull off a Super Bowl ad in like 20 minutes… 😮‍💨

Alex Foster: ECD & Head of Production / Apple Xenos: Associate Creative Director (The Swiftie) MEEE / Michael Marantz: Director, Editor, Composer / Justine Sanborn: Designer / Craig Elimeliah: Chief Creative Officer / Jesse Potock: Creative Director / Laura Touysinhthiphonexay: Creative Director / Taylor Schomann: Executive Producer / Alyson Shumeyko: Director of Content Production / Luca Del Puppo: Director of Photography / Charlene Pelut: Photographer / Alissa Green: VP, Engagement Management / Kate Hall: SVP, Engagement Management / Emma McCormick: Senior Account Supervisor, Engagement / Caroline Gonzalez: Account Executive, Media / Kate Cleary: Senior Account Executive, Engagement / Halle Foster: Senior Account Executive, Engagement / Cass Hallacker-Covaleski: VP, Digital Experience / Kathleen McManus: Senior Account Executive, Digital / Jessica Izquierdo: Junior Account Executive, Digital / Corey Martin: Managing Director, Head of Creator Marketing / Doron Faktor: EVP, Digital Experience / Yun Yu: VP, Media / Stephanie Bargas: Producer / Adam Witten: Editor.