Midol PeriodTalk.
There's SO MUCH information about periods that is unknown, not obvious, and often not talked about in school. It's because menstruation is still considered taboo for uterus-bearing individuals! Midol hosted a meaningful event where experts discussed all things period-related. I worked with our creatives by directing content outlines, look and feels, native social aesthetic and graphic approaches to make content dynamic, and overall language direction to turn this into a robust social content series. Here’s a glimpse of that—take a watch and enlighten yourself on all things periods.

Gamified Content with Victoria Browne and Dr. Chambers aka The Period Doctor!

Educational Content from our Panel with Period. Movement

Bayer medical experts joined the PeriodTalk conversation, adding to the recent buzz around menstruation in the news.

WE LOVE AN INCREDIBLY TALENTED TEAM!!!!!! <3 <3 <3

Art Director: Myra Rivers
Copywriter: Isabella Bahm
Producer: Alyson Shumeyko
Senior Digital Account Supervisor: Courtney Pulicella
SVP of Account: Erin Fitzgerald
VP of Account: Cristina Nogueras