BRUNCHABLES
APRIL FOOL’S LAUNCH
 

Time to troll Twitter.

Before we launched Brunchables, you’d do a quick Twitter search of “brunchables” and see 10,000 internet dwellers believing they’re the first to think of it and begging for it to become a reality.

So on April Fool’s Day, we entered this conversation in the only way that could spark an even bigger conversation.

Two Tweets =
814.8 million impressions
982 earned media placements
95% positive sentiment
17,000+ long waitlist

After our break-through digital announcement to the world, we took old Tweets of people begging for Brunchables and “replied” with their ask through print ads.