OSCAR MAYER
National Sandwich Day
 

Getting people mad for the sake of consumerism can be terribly fun… If you strategize and find the right, lighthearted tension point like we did here for National Sandwich Day.

Fulfilling my dream of making a functional hotline garnered national attention on the Today Show, Good Morning America and many more outlets, as well as a Shorty Award.

4th of July always has a bang

Just happy I convinced a client that we should blow things up for the sake of marketing.

I also rigged most of the explosives with my friend and art director on this shoot.