OSCAR MAYER x NASCAR No. 6
Live Social Media Coverage

I was able to co-lead the live time content strategy and creation of Oscar Mayer’s No. 6 race car during NASCAR races.

At the time, Oscar Mayer was the first brand doing live time content creation and coverage.

Through our minute by minute outreach online, fans even claimed, “Oscar Mayer is the nicest sponsor on Twitter” ;) Consider that social media goals achieved.

The result is a bunch of nimbly-made phone content that conveyed the optimistic tone of the brand in order to DRIVE RETAIL HOME. The organic numbers speak for themselves:

809.7k organic impressions 🏁 15k organic engagements 🏁 98% favorable sentiment

Here’s a taste of that experience and content.