Marlins Lager Launch
The Marlins made the playoffs! What a time to launch the Official Craft Beer of the Miami Marlins.
Fox Sports broadcasted one of my tweets nationally during a Marlins game and referred to it as “sassy” which I accept as flattery. 💁♀️
⚾ consumer-facing content creation ⚾ strategy ⚾ press release creation ⚾ media and influencer outreach ⚾ community management
⚾ consumer-facing content creation ⚾ strategy ⚾ press release creation ⚾ media and influencer outreach ⚾ community management
The Miami beer for the Miami life
Craft beer is a niche market in South Florida but there is competition. However, looking at the competition I thought, there isn’t really a brand that resonates with the Miami life, so let’s stand for being a Miami beer for Miami folks. I strategize, concept, produce, creative direct and help edit all of the content for this brand. Here’s a taste of some of it.
Support Miami. Support Local.
Things were open day and the next, everything was closed. In 2020, the social space was all about supporting small businesses and locally owned. So, we went in and documented the craft that the Miami employees of Biscayne Bay Brewing put into brewing their Miami beers.
Bay Del Rey
I worked on the strategy that grounded the tone and approach for this brand. Inspired by “aguas” of Miami which are a trope in the culture of South Florida, Biscayne Bay Brewing created their own sparkling water as an ode to that.
