The yellow Lunchables kids love has a big sized version called Lunchables Uploaded. We thought…. If the box is bigger, that means that the food inside is living in a big ol’ mansion. That thought conjured our digital campaign called “House Of Uploaded” where we see how the bigger food in Lunchables Uploaded lives large.
Art Director: Dylan Lang / Boss GCD’s: Todd Brusnighan + Doug Behm