Someone thinks of “Brunchables” and thinks they’re a genius. We did a little social listening and saw…. Thousands of people feel this way and want Brunchables. So to launch this new product, we launched the only real thing on April Fool’s Day: Brunchables. People LOST it.

The best part about this project isn’t necessarily the impressions and positive engagement. It was the actual ROI for it. A head guy at Kraft Heinz personally thanked my art director and I for this project because Kroger initially didn’t want to give shelf space for Brunchables. After they saw the April Fool’s Launch, they called back and said “We saw the Twitter stunt, and we changed our minds . We want Brunchables.”